Objective
- Students should be able to create a marketing campaign
- Students should master basic contact list management
- Students should be able to add some personalization to their marketing messages
Professions
- Digital Marketing Manager
- Head of Marketing BtoB
- Head of Communication
- Head of Eventsl
Modalities
Course in French or English Classroom-based or Online Course
For whom? : Students In-person Course: 8 hours
Prerequisites: None E-learning Course: 8 hours
Resources
Access to the Saas Software - Salesforce CPQ is provided for each student during the practical course
Certified Salesforce Marketing Cloud Trainer
Certificate: Certificate of Achievement
Practical Software Course
Module 1: Introduction to Marketing Cloud
- Introduction to Marketing Cloud
- Basic Concepts and Objectives
- Overview of the User Interface
- User Account Creation
- Navigating the Dashboard"
Module 2: Email Marketing with Marketing Cloud
- Email Marketing: Basic Concepts, Benefits, and Best Practices
- Overview of Marketing Cloud's Role in Email Marketing
- Configuration of the Marketing Cloud Account
- Navigating the Email Studio Interface
Module 3: Marketing Automation with Journey Builder
- Introduction to Marketing Automation Concepts
- Overview of the Journey Builder Tool in Marketing Cloud
- Initial Configuration of Journey Builder
- Understanding Types of Journeys
Module 4: Multichannel Campaign Management
- Introduction to Multichannel Campaign Concepts
- Understanding Benefits and Challenges
- Overview of Channels Available in Marketing Cloud
- Exploration of Synergies Between Channels
Module 5: Performance Metrics and Analysis
- Interpretation of Dashboards and Reports
- Analysis of Campaign Performance with a Focus on Key Metrics
- Easy Customization of Reports to Meet Specific Needs
- Utilizing Dashboards for Visual Tracking of KPIs
Module 6: Practical Project and Final Evaluation
- Work on a practical project: creation, analysis, and optimization of an automated journey with Journey Builder
- Presentation of students' practical projects
- Conclusion of the module with advice for the future application of acquired skills
Practical case and simulation of using Salesforce Marketing Cloud CRM
- Development process of a marketing campaign
- Management of a B2C Marketing Campaign
- Assessment and Certification of Success
The functioning of the practical course
The in-school practical software course is a course from the Educ Software catalog that takes place within a classroom in your institution. The practical course occurs both in-person and partly through e-learning, with students completing individual assignments supported by an instructor, who can be reached via messaging if needed.
If you wish to have a customized course program, Educ Software offers its expertise to support your institution. Contact us
