Objective
- Acquire an in-depth understanding of the basic features of Pardot
- Prospect management, B2B campaign creation
- Evaluation of campaign performance and measurement of the impact of marketing automation activities
Professions
- Digital Marketing Manager
- Head of Marketing BtoB
- Head of Communication
- Head of Events
Modalities
Course in French or English
For whom? : Students
Prerequisites: None
Classroom-based or Online Course
In-person Course: 8 hours
E-learning Course: 8 hours
Ressources
Access to the SaaS software - Sales Cloud is provided for each student during the practical course.
Certified Sales Cloud Trainer
Certificate: Certificate of Achievement
Practical Software Coursel
Module 1: Introduction to Pardot and Marketing Automation
- Introduction to Pardot and Marketing Automation
- Exploration of Pardot's user-friendly interface
- Configuration of the Pardot account for end users
- Discovery of integration with Salesforce and its impact"
- Simplified navigation in Pardot for daily task
Module 2: Lead and List Management
- Intuitive creation and management of leads in Pardot
- Importation and segmentation of lead lists
- Utilization of tags and lead scores
- Creation of dynamic lists for finer segmentation
Module 3: Opportunity Management
- Creation of marketing campaigns in Pardot
- Monitoring campaign performance
- Intuitive use of email templates
- Email automation within campaigns"
Module 4: lead nurturing & Scoring
- Easy utilization of lead nurturing programs
- Practical understanding of lead scoring criteria
- Optimization of lead nurturing programs for improved conversion
- Customized adjustment of lead scores
Module 5: Performance Metrics and Analysis
- Interpretation of dashboards and reports in Pardot
- Analysis of campaign performance with a focus on key indicators
- Easy customization of reports to meet specific needs
- Utilization of dashboards for visual tracking of KPIs
Module 6: Basic Automation
- Creation of automation rules
- Practical use of workflows
- Intuitive customization of landing pages
- Tracking conversions with Pardot forms
Practical case and simulation of the use of Salesforce Pardot CRM
- Process of developing a campaign
- Management of a B2B Marketing campaign
- Evaluation and attestation of success
Functioning of the practical course
The in-school practical software course is a course from the Educ Software catalog that takes place within a classroom in your institution. The practical course occurs both in-person and partly through e-learning, with students completing individual assignments supported by an instructor, who can be reached via messaging if needed.
If you desire a customized course program, Educ Software puts its expertise at the service of your institution. Contact us
